The Secret to Ranking in AI Systems (ChatGPT, Perplexity, Claude)

Ranking Across AI Platforms [0:00]

• The video focuses on how to achieve higher rankings on ChatGPT, Perplexity, Claude, and Google's AI Overviews.
• The increasing number of users on AI platforms signifies a significant opportunity for brands to be seen and mentioned.
• Daily queries on ChatGPT alone reach 2.5 billion, highlighting the commercial importance of AI visibility.
• User numbers for ChatGPT have nearly doubled from 481 million in January to 838 million in August of the same year.
• This growth trend is expected for other AI tools like Perplexity and Claude as well.
• The speaker demonstrates achieving rankings on three out of four LLMs (Google's AI Overview, ChatGPT, and Perplexity) for a specific query, despite the brand's relative newness compared to established competitors.

The purpose of this video is obviously there's a lot more people searching inside um AI, so it's always good to actually be able to get your brand mentioned on there.

So, if you aren't ranking there, you are definitely leaving money on the table.

So it is really important to make certain that your brand is actually ranking in these AI overviews.

Website Crawlability and Content Structure [2:49]

• A fundamental step is ensuring your brand's website is indexable and crawlable by search engines.
• A site: command search verifies if Google can crawl and index a website.
• If a website is not crawlable by Google, it will likely present issues for AI scrapers as well.
• Advanced SEOs emphasize that key content desired by AI models (like ChatGPT, Claude) should be in HTML, avoiding excessive JavaScript.
• While visual elements like videos can incorporate JavaScript, the core content (speakers, dates) should be in plain HTML for easy parsing.
• Clear and direct presentation of services or products, such as credit card offerings, in HTML aids AI in understanding the brand's offerings.

One thing that you obviously need to make certain that you check is to see if your brand can actually is actually indexable and crawable.

So, you want to make certain that your website the the key parts that you want chat GBT or claude and stuff to crawl is done in HTML.

So, it's really easy for Google to actually crawl and index and figure out who's the speakers.

On-Page SEO and Keyword Relevance [4:05]

• AI models, particularly ChatGPT, tend to rank websites that already perform well for specific search phrases.
• Strong SEO is essential for ranking for relevant keywords.
• If a website ranks within the top two or three pages of Google or Bing for a query, it has a good chance of ranking in AI tools like ChatGPT.
• AI tools often cite actual websites rather than directory listings for "best of" queries.
• The speaker's brand, "the masterminders," ranks well for "SEO conference" queries.
• Key on-page SEO elements, including title tags, H1s, and meta descriptions, should be well-optimized and clearly communicate the brand's offering.
• Page titles and meta descriptions should explicitly state what the brand does or offers.
• For example, "best SEO conference UK" in a title tag is more effective than a generic title.
• On-page optimization should be applied at a page-by-page level, not just for the homepage, including blog posts and service pages.

As you can see like for example the masterminders if you search SEO conference I think we rank number three.

So, as long as you're in like the top maybe two or three pages of Google or um Bing, then you will be able to actually rank inside chat GBT.

So as a base layer, your onpage SEO should be really good um when it comes to like title title tags, H1s, meta descriptions.

So as you can see here, best SEO conference UK and then SEO Estonia's is Europe's best SEO conference.

Leveraging Listicles and Outreach [6:15]

• Listicles have become a more accessible way to improve AI visibility, as tools like ChatGPT and Claude show their citation sources.
• This allows for the identification of websites that mention specific topics or brands, creating opportunities for outreach.
• The speaker notes that for their brand, mentions exist on a limited number of these listicle sites.
• If a brand is not mentioned at all, the first step is to ensure title tags reflect the searched keywords.
• For instance, including "best SEO conference 2026" in the title tag aligns with search queries.
• The meta description should also be relevant to the search query.
• Reaching out to listicle-style articles and getting your brand mentioned is crucial.
• Tools like Hunter.io can assist in finding contact information (email, LinkedIn) for article authors.
• A typical outreach email would involve mentioning the relevant article and requesting a brand mention with specific conference dates.
• The more mentions a brand has across various websites, the easier it becomes to rank across multiple LLMs.
• AI models often source information from similar places, making presence in key listicles a shared advantage.

The next thing which I'm also going to deep dive into is the listicles.

So, it's actually become a lot easier since chat GBT and Claude and stuff like that have come into the into play because you can actually see where ChatGBT is citing its sources from, which basically means we have an entire list here of places that we need to reach out to and get links from.

So basically, I would be trying to find as many of these listical style articles and I would be reaching out to them as much as I can and getting my actual brand mentioned because when it comes to AI overviews, it's not just what's being said on your website, but it's also what's being said on other websites as well.

Creating Your Own Listicles [13:46]

• Brands can also create their own listicles on their websites to drive mentions and improve AI visibility.
• An example provided is an article titled "best SEO conferences for 2026, top events for marketers" on the speaker's own website.
• This article mentions the speaker's brand alongside other relevant conferences, acting as a self-created listicle.
• This strategy is effective for gaining mentions and improving ranking across AI platforms.
• The more mentions a brand has, the easier it is to rank across all LLMs, as they tend to draw information from similar sources.

One other thing as well is you can actually create your own listicles on your own website as well.

Like for example here, I've created an article on my own website called best SEO conferences for 2026, top events for marketers.

So that is also another route that you can go down and that works very well as well.