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6 BORING Businesses that Always Make Millionaires (90% success rate)

6 BORING Businesses that Always Make Millionaires (90% success rate)

David Heacock

1,508,419 views 1 year ago Save 7 min 8 min read

Video Summary

Making hundreds of millions of dollars is achievable by focusing on "boring" businesses and committing to them. The speaker highlights two main categories: property-oriented and service-based businesses. Property businesses, like ATMs, laundromats, and equipment rentals, can generate significant income, but often require substantial initial investment and ongoing maintenance.

Service-based businesses, however, are presented as having less upfront capital requirements and greater scaling potential. Examples include HVAC, tow truck services, and waste management, which can become multi-billion dollar enterprises by focusing on local needs and then expanding strategically.

Key principles for success across all these "boring" businesses include starting lean, validating the business model before significant investment, prioritizing location and maintenance, and focusing on systems and customer service, particularly leveraging modern marketing tactics for local reach.

Short Highlights

  • Making hundreds of millions of dollars is possible by focusing on "boring" businesses.
  • Two main categories of cash flow businesses are property-oriented and service-based.
  • Property businesses include ATMs (starting with $2,100 investment can yield $10,000+ monthly profit), laundromats (95% success rate), and equipment rentals ($100,000 equipment write-off).
  • Service businesses are capital-light and scalable, exemplified by HVAC (requiring knowledge and systems) and emergency tow truck services (high margin).
  • Key success factors include starting lean, validating models, focusing on location and maintenance, building systems, and utilizing local marketing.

Key Details

Property Businesses [00:31]

  • Two basic types of cash flow businesses: property-oriented and service-based.
  • Property businesses are appealing for their perceived passive income potential.
  • Examples include ATM businesses, laundromats, and equipment rental businesses.

An ATM business can generate anywhere from $1,000 to $100,000 per month with only a few hours of operation. One individual started with a $2,100 ATM investment and grew his business to over 30 ATMs nationwide, earning over $10,000 per month in profit, eventually leading to a $8 million annual revenue company. Key to ATM success are location and machine maintenance.

"The key in the ATM business is location and maintenance of your ATM machines."

Laundromats [02:42]

  • Laundromats have a 95% success rate, nearly double the national average.
  • They appear to offer passive income but require ongoing maintenance and a safe, clean environment.
  • Right location is crucial for convenience and attracting customers.
  • Scaling laundromats can require more capital than initially expected.

Laundromats are presented as a great entry point for profitable cash flow businesses. However, it's vital to understand that while seemingly simple, they demand responsibility for machine maintenance, money collection, and maintaining a clean environment, with location being paramount.

"if it sounds too good to be true, it often times is."

Equipment Rental Business [04:10]

  • This business addresses the need companies have for equipment they don't own on-site.
  • Companies will pay a premium to rent equipment on a daily basis.
  • It is a tax-efficient business: $100,000 equipment can be rented out for $60,000 annually and fully written off against income, making the rental income tax-free.
  • The trend of manufacturing returning to the U.S. is expected to increase demand for equipment rentals.
  • Requires maintenance of equipment and logistical planning for delivery.

The equipment rental business offers a solution for companies needing temporary access to machinery. The tax advantages can be substantial, and increasing domestic manufacturing suggests a growing market. Success hinges on having equipment in working order and managing logistics effectively.

"If you buy equipment for $100,000 and you're able to rent it out for $60,000 over over the course of that year, you're actually able to write off 100% of that $100,000 against your income. So that $60,000 you make is taxfree."

Service-Based Businesses [06:13]

  • Service businesses cost less to start and have more upside potential than property businesses for scaling to millions or billions.
  • Trade school knowledge in fields like HVAC can be a smart way to become a millionaire.
  • These businesses are capital-light, relying on knowledge and systems.
  • A recommended approach is to start locally, become the best in one community, build systems, and then expand slowly.

Service-based businesses are highlighted as a more effective route to significant wealth due to lower startup costs and higher scalability. The key is possessing specialized knowledge and implementing robust systems, starting with a local focus and gradually expanding.

"Service-based businesses, however, cost less to start and have more upside if you do it right."

HVAC Example and Local Marketing [06:38]

  • A personal example of starting a service-based business in the HVAC space is provided.
  • The beauty of service businesses lies in their capital-light nature, requiring knowledge and systems.
  • Trade school and working for established businesses are recommended for gaining expertise.
  • Modern social media offers a powerful way to reach local communities at scale, often underutilized by traditional businesses.
  • Many local businesses still rely on outdated marketing tactics like billboards and radio.

Starting a service business, like in the HVAC industry, can be highly lucrative if approached with the right knowledge and systems. The speaker emphasizes leveraging modern, cost-effective marketing strategies, such as social media, to connect with local customers, a stark contrast to older, more expensive methods.

"Social media and the ability to reach local communities at scale has completely changed the game."

Emergency Tow Truck Services [08:32]

  • This business is presented as high-margin and potentially very profitable.
  • The owner can essentially "name his price" due to the critical nature of the service.
  • Starting with one truck and one service area is feasible.
  • Scaling involves increasing the number of trucks and expanding the service area.
  • Challenges include equipment ownership, truck maintenance, and finding qualified drivers.

Emergency tow truck services, particularly for larger vehicles like 18-wheelers, represent a high-margin business opportunity. Success is built on having the necessary equipment and personnel, starting small, and scaling by adding more resources and expanding geographical reach.

"The beauty about this business is you don't have to start big. You just have to start in one truck, one service area."

Waste Management Business [10:03]

  • Waste management is an $80 billion "boring" business with a broad market, as every home and business needs trash collection.
  • Success in this sector often involves aggressive expansion through acquisitions.
  • To enter the market, it's advised to study the local market and identify underserved needs, such as offering more frequent pick-ups.
  • Finding a niche or an underserved angle can be a gateway to a large business.

Waste management is a massive, essential industry that offers significant opportunities, even for smaller players. The key to entry lies in meticulous local market research to identify specific service gaps that can be exploited for growth.

"I would study my local market and find what is my local service missing."

Starting Lean and Validating Business Models [11:58]

  • The first step to running a boring business is managing costs and spending, not just focusing on income.
  • Starting lean, even with minimal tools like a squeegee and bucket for window cleaning, can lead to substantial revenue and high net margins ($4 million a year from a $10 million revenue business).
  • Doing processes yourself early on provides invaluable insight into pain points, which helps in building effective systems later.
  • Businesses should aim to get up and running fast, with models to secure customers early.
  • Drop shipping can be used to prove a business model with low risk and low margin before investing heavily in production.
  • Validating an idea through methods like creating a landing page and running ads can confirm a system's ability to consistently attract customers.

The importance of starting lean and validating business ideas before significant investment is a recurring theme. By understanding operational details firsthand and using low-risk methods like drop shipping to test the market, entrepreneurs can significantly de-risk their ventures and build sustainable growth.

"The first step to running a boring business has absolutely nothing to do with how much you make, but how much you spend."

The Power of Hyperlocal Focus and Systems [14:25]

  • Focusing on one specific community initially allows a business to learn customer needs and perfect its model.
  • Domino's started in one college town, tailored its operations to local students, and used these lessons to build a global franchise.
  • Expanding too quickly by spreading resources too thin is a common mistake that leads to failure.
  • Focusing on a narrower customer segment and refining systems before expanding is a more effective strategy.

A hyperlocal focus is critical for building successful cash flow businesses. By deeply understanding and serving a single community, businesses can refine their operations and customer service, creating a strong foundation for future expansion, as exemplified by the early success of Domino's.

"Focus is the key to success. If you spread your resources too thin early on, you're going to lose focus and ultimately are going to fail."

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