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$7000 per post? Israel's desperate influencer op backfires

$7000 per post? Israel's desperate influencer op backfires

The Grayzone

54,558 views 9 months ago Save 10 min 6 min read

Video Summary

The video scrutinizes alleged Israeli propaganda efforts, focusing on their attempts to counter criticism and sway public opinion. It highlights instances where carefully staged media appearances, like an influencer on a "flotilla" boat, seem to backfire due to obvious flaws, such as the presence of Israeli products. The narrative suggests a broader strategy involving significant financial investment in online influence campaigns, including paying influencers substantial sums per post. This is presented as a direct response to perceived challenges to Israel's narrative, even extending to efforts to control online platforms and target specific media personalities.

Furthermore, the transcript delves into the alleged use of sophisticated and potentially manipulative tactics, such as geo-fenced advertising targeting churches with propaganda films depicting violent events. This approach is described as a calculated effort to address declining support, particularly among younger demographics. The overall tone conveys a sense of disbelief and criticism towards these tactics, suggesting they are not only ineffective but also counterproductive, potentially fueling resentment and negative perceptions.

The discussion also touches upon the idea that such overt and aggressive propaganda might be intentionally designed to provoke backlash, thereby creating a justification for increased security measures or a particular political stance. The speakers express concern that these actions could inadvertently foster anti-semitism, a sentiment they believe is exploited by the very strategies employed.

Short Highlights

  • The video questions the authenticity of media portraying aid flotillas, pointing to staged elements like Israeli products.
  • It details a substantial Israeli propaganda budget, including payments of up to $7,000 per post to social media influencers.
  • Allegations are made about targeting churches with geo-fencing ads and propaganda films to influence opinion.
  • The strategy is described as a broad effort to counter criticism and control online narratives, including targeting specific media figures.
  • There's a concern that these propaganda efforts might be counterproductive, potentially increasing anti-semitism by design.

Key Details

Staged Flotilla Media [00:00]

  • An influencer, Lizzie Sevitzki, is shown on a "flotilla" boat that was intercepted.
  • The boat reportedly contained 44 vessels allegedly bringing aid to Gaza.
  • The presentation of the situation is questioned, with an outtake from "American Tale" and a reference to "Husbbor brigades."
  • A detail that raises suspicion is the presence of Israeli orange juice next to a margarita machine on the boat.
  • The speaker questions how Israeli orange juice would be on a European flotilla heading to Gaza, suggesting it was planted.
  • The propaganda is described as "lazy" and "entitled," with contempt for the audience.
  • The boat itself is described as not looking like a flotilla boat, instead resembling a pleasure yacht with a neatly made bed.
  • The speaker speculates it could belong to a "Russian-Israeli oligarch."

These are so lazy with their propaganda that they're and they're so entitled that they think they can just plant a uh Israeli product on a boat and think that they can get away with it because they've they have so much contempt for their audience too.

Influencer Brigade and Propaganda Budget [03:39]

  • The influencer is part of what is called the "influencer brigade," potentially earning up to $7,000 per post.
  • The question is posed whether this money is well spent.
  • The strategy is linked to a broader effort, with a $150 million budget for propaganda announced by the foreign ministry.
  • This "eighth front" of a "seven-front war" is described as the "American front."
  • The strategy includes attempting to influence platforms like TikTok and X, and targeting specific commentators.
  • A specific project, potentially related to the Heritage Foundation, is mentioned.
  • A firm called Bridges Partners LLC received $200,000 to recruit and coordinate social media influencers.
  • Up to $900,000 in payments were allocated over several months, with detailed breakdowns for upfront payments, development phase payments, and monthly allocations.

Netanyahu said the eighth front is the American front. We're going to buy Tik Tok. we're going to try to take over Twitter X and we're going to make sure that we take on what he called the woke Reich.

Influencer Compensation and Tactics [06:13]

  • Documents suggest Israel is paying influencers $7,000 per post.
  • This figure is derived from calculations based on the disclosed budget and payments.
  • The estimated payment per post ranges from $6,143 to $7,372.
  • A cohort of 14 to 18 influencers is mentioned for content creation, though specific names are not provided due to potential FARA violations.
  • Loosened FARA disclosure requirements in some states are noted, potentially allowing for easier lobbying.
  • Two possible, likely candidates for these influencers are highlighted, with examples of seemingly repulsive content provided.
  • The content of these influencers is described as designed to be alienating and repulsive.

Um, it basically comes down to with the amount that Israel is pumping into this influencer campaign, they're pumping so much money into it that the amount they would get per post is anywhere from $6,143 to $7,372 on the high end.

Provocative Influencer Content and its Impact [07:51]

  • Examples of online posts are shared, characterized as parodies of obnoxious Israel supporters.
  • These posts are described as highly offensive, containing anti-semitic tropes and aggressive rhetoric, such as the notion of "woke Reich" and comparisons of certain groups to terrorists.
  • The content promotes stereotypes about Jewish people's success and work ethic in a derogatory manner.
  • It is suggested that this type of content, whether intentional or not, is likely to provoke anti-semitism.
  • The speakers question the effectiveness of such tactics, wondering who they are trying to persuade.
  • There's a notion that the sheer annoyance and insufferability of these online personas might be a deliberate tactic to justify Israel's existence as a "Jewish supremacist state."

The only attitude that post is going to produce is anti-semitism.

Targeted Brainwashing and Geo-fencing [12:13]

  • The Israeli government's foreign agent registration forms are cited as evidence for influence campaigns.
  • A contract worth $4.1 million is highlighted for a campaign to "brainwash Americans with VR" and target churches with geo-fencing ads.
  • This campaign aims to involve churches from Denver to Las Vegas and Southern California to Phoenix.
  • The content is described as "Clockwork Orange style," showing depictions of Hamas militants.
  • Millions are being paid to a firm called Show Faith by Works, with a significant portion expected over five months.
  • Geo-fencing means that anyone entering a church's perimeter will be targeted with ads for tourism to Israel and propaganda.
  • Phone tracking is indicated to continue after leaving the targeted perimeter.
  • Churches connected to TPUSA are mentioned as being involved in this program.
  • A trailer for a propaganda film is shown, depicting a peaceful scene on the Gaza border that turns violent with rockets.
  • The film's imagery is compared to scenes of destruction in Gaza.
  • This strategy is attributed to Israel's fear of cratering support among young American Christians.
  • The scale of this propaganda effort is unprecedented.
  • The concern is that this will lead to alienation and resentment towards a religious group attempting to manipulate and control people on behalf of another country.
  • These efforts are noted to be targeting evangelical churches, many of whose parishioners may identify with "America First" sentiments.

And these are evangelical churches where disproportionate percentage of parishioners probably consider themselves America first or were taken in by that Trump branding.

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