The Money Making Expert: The 7,11,4 Hack That Turns $1 Into $10K Per Month! Daniel Priestley

To be successful in the current digital world, one must understand that human memory has limited capacity for recalling individuals. It's crucial to establish presence and recognition through consistent interaction across multiple platforms, adhering to the 7-11-4 rule: seven hours of engagement, eleven interactions, and four platforms. This principle of building parasocial relationships at scale is key to becoming a "key person of influence," even without a massive following, and is essential for attracting capital, talent, and customers.

The economic landscape has shifted dramatically from the Industrial Revolution to the Digital Age, rendering old rules and educational systems obsolete. Success in this new era hinges on building a personal brand based on unique intellectual property and coupling it with a scalable, elegant business model. This involves moving from being a consumer to a creator, embracing publishing ideas publicly, and understanding that differentiation in a crowded marketplace can be achieved through providing free value and maintaining familiarity, with five core principles of differentiation: scary, strange, sexy, free value, and familiarity.

The modern approach to business and marketing emphasizes testing demand over supply, utilizing digital tools like Facebook ads for market validation, and adopting a "playground" or "adventure" model instead of traditional funnels. Building businesses that generate new wealth through innovation, focusing on the top 10% of the audience for monetization, and understanding that environment dictates performance are critical. Aspiring entrepreneurs are encouraged to leverage their existing skills and experiences, develop a personal brand around their ideas, and continuously learn and adapt to the evolving digital economy.

• To be successful, individuals need to be memorable by applying the 7-11-4 rule across four platforms, building parasocial relationships at scale.
• The shift from the Industrial to the Digital Age necessitates building a personal brand and an elegant, scalable business model.
• Differentiation in the market can be achieved through various means, with providing free value and familiarity being most universally applicable.
• Marketing should move away from funnels towards a "playground" or "adventure" model, focusing on user engagement and value.
• Building a strong personal brand and a scalable business model are the two pillars for achieving financial success in today's economy.

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The Importance of Memory and Influence [25:16]

• Humans have a limited capacity to remember names and faces, with around 1,500 slots in their brain for recall.
• To be remembered and successful, one must get into people's heads through repetition and exposure in multiple contexts.
• The 7-11-4 rule (7 hours of engagement, 11 interactions, 4 platforms) is presented as a guideline for building memorability.
• Parasocial relationships, where individuals feel they know famous people through media consumption, are a key mechanism for building influence at scale.
• Entrepreneurs should aim to build these scaled parasocial relationships by consistently putting out content and engaging with their audience.

This section emphasizes the critical need for consistent presence and engagement to overcome human memory limitations and build influence in the digital space.

"in order to be successful you need to know that people have a small number of slots in their brain for who they remember so you've got to get into people's head"

Adapting to the Digital Age and New Rules [03:00]

• The current era is undergoing a massive change, comparable to the transition from the agricultural to the Industrial Age, but now from the Industrial to the Digital Age.
• New economic rules apply to the Digital Age, differing from the Industrial Revolution's system.
• In the Industrial Age, success involved gaining skills and getting a job.
• In the Digital Age, success is achieved by building a personal brand based on unique intellectual property and positioning it alongside a scalable digital business model.
• Those who adapt to these new rules and models are succeeding at an accelerated pace.

This part of the discussion highlights the fundamental shift in economic paradigms and the new skill sets required for success in the modern world.

"the Industrial Age is fast being replaced by the digital age and as we go through this massive change we're seeing new rules and New Economic rules that apply"

The Entrepreneurial Apprenticeship and Side Hustles [05:55]

• For individuals, particularly young ones, the recommended first step is an "entrepreneur apprenticeship."
• This involves working in a small team (less than 12 people) with direct contact with an entrepreneur who has a personal brand (e.g., 5,000-50,000 followers) and an inspiring business model.
• The goal is to learn the new rules of business, such as personal brand building, scaling strategies, and global communication and sales.
• It is advised not to become an entrepreneur immediately; being a "number two" or working for someone first is crucial.
• After the apprenticeship, individuals can pursue side hustles and then embark on their entrepreneurial journey.

This segment outlines a practical, phased approach to learning the skills needed for entrepreneurship without the immediate pressure of starting a company.

"the first thing that you want to do is called an entrepreneur apprenticeship"

The Power of Publishing and Content Creation [10:33]

• Writing, or more broadly, publishing, is identified as a practice that significantly accelerates learning and idea consolidation.
• Committing to daily publishing, like writing a tweet, can lead to substantial downstream consequences, such as building a large online following and learning to communicate ideas concisely and impactfully.
• Publishing means making ideas public, which allows for feedback and validation of those ideas.
• Publishing can take various forms, including tweets, books, videos, audio, long-form, and short-form content.
• The essence of publishing is sharing ideas publicly to gain insights and feedback.

This topic stresses the transformative power of consistently putting one's thoughts and ideas into the public domain for growth and validation.

"publishing means to make public to put something into the public domain"

The 7-11-4 Rule and Building Brand Recognition [26:00]

• The 7-11-4 rule is presented as a framework for being remembered: 7 hours of engagement, 11 interactions, and 4 platforms.
• This rule is crucial because human brains have a limited capacity for remembering individuals.
• Consistent exposure across multiple platforms helps build familiarity and recognition.
• This is likened to building parasocial relationships at scale, making individuals feel known and trusted by their audience.
• The effectiveness of this rule is demonstrated by how quickly someone might recognize a familiar face in a crowd.

This section delves into the specific metrics and strategy for ensuring one's brand or personal identity is retained in the minds of the target audience.

"the research says 7114 which we'll talk about and the second thing is that your brain is extremely good at deleting messages but there's five things that will not be deleted by the brain and the last two are the ones that are most useful"

Differentiating in a Noisy Marketplace [28:42]

• The brain is highly effective at deleting messages, making it difficult to stand out in a crowded marketplace.
• Five things are highlighted that do not get deleted by the brain: scary, strange, sexy, free value, and familiarity.
• While "scary," "strange," and "sexy" can be attention-grabbing, "free value" and "familiarity" (achieved through the 7-11-4 rule) are considered most useful for businesses.
• Providing free value must be genuine and beautifully packaged to be effective.
• Standing out requires a conscious effort to be memorable in ways that resonate with the audience.

This topic provides actionable advice on how to cut through market noise and become memorable by leveraging specific psychological triggers and consistent value delivery.

"your brain is extremely good at deleting messages and this is what's happening in our marketplaces people just delete everything"

Productizing the Demo and Customer Needs Analysis [33:33]

• A key strategy for launching a business is to test demand rather than focusing solely on supply.
• This can be done by "productizing" the demo and customer needs analysis, presenting them as a valuable product.
• A demo explains what a product or service does and its principles, while a customer needs analysis gathers data to determine demand.
• This approach allows entrepreneurs to validate their ideas and identify market needs before fully developing a product.
• Packaging these elements as a "product" provides initial value and can secure interest from retailers or potential customers.

This segment focuses on a tactical approach to validating business ideas by focusing on customer demand and creating a structured way to present and analyze needs.

"what we want to do when we launch anything is we want to test the demand of what we do so testing demand the best way to do this or one of the best ways to do this is to productize the demo and a customer needs analysis"

The Messy Middle of Marketing [50:58]

• Traditional marketing funnels, which guide customers through linear stages, are no longer effective.
• Google's research indicates that customer journeys are now random, akin to a "playground," driven by triggers and explorations.
• This "messy middle" involves random exploration and evaluation across various touchpoints, rather than a structured funnel.
• Marketing strategies should shift to creating engaging experiences and valuable content that customers can interact with, rather than trying to "funnel" them.
• The focus should be on offering value and opportunities to act when the customer is ready, avoiding a dehumanizing funnel approach.

This topic explains how customer behavior has evolved, necessitating a more interactive and less directive approach to marketing that acknowledges the non-linear nature of modern purchasing decisions.

"it's no longer a funnel experience because customers have figured out that they can disappear within 3 seconds if they want to"

The Entrepreneurial Sweet Spot [51:00]

• The entrepreneurial sweet spot is a Venn diagram balancing passion, the problem being solved, and the value people are willing to pay for it.
• Pursuing only passion without solving a problem or getting paid leads to feeling unrewarded.
• Solving problems for pay without passion leads to dissatisfaction.
• The ideal scenario involves finding a middle ground that integrates all three elements: passion, problem-solving, and financial reward.
• Compromises are necessary to achieve this balance, as one cannot excel at all extremes simultaneously.

This framework provides a model for entrepreneurs to identify a business venture that is both personally fulfilling and financially viable.

"The Entrepreneur sweet spot is a vend diagram and you're trying to balance between your passion yeah the problem and the value of the problem that you solve and how much people are willing to pay for that"

The Pyramid of Success: From Labor to Software [01:12:17]

• The traditional model of success was based on skilled labor, where time and skills were the primary value.
• The new model ascends through intellectual property (IP) and media, then data and software, and finally financial assets.
• Moving up this pyramid involves transforming labor into IP (writing, videos), then leveraging data (databases, surveys), and creating software (AI applications).
• One cannot skip steps; a progression from labor to IP, then data/software, and finally financial assets is necessary.
• This framework suggests a path for individuals to increase their value and impact in the evolving economy.

This section outlines a hierarchical model for career and business progression, emphasizing the increasing value derived from intellectual property, data, and software in the digital economy.

"you're going to have to move your way up that pyramid and then the final little top of the pyramid is the ability to create Financial assets"

The Role of Environment in Performance [02:00:28]

• Environment dictates performance; individuals behave according to the environments they are in.
• Being in an environment where certain actions are normal makes them feel effortless, while being in an environment where they are abnormal makes them feel impossible.
• If an environment emphasizes negative views on money, making money will feel difficult. Conversely, in an environment where money is seen as a tool, making money becomes easier.
• Changing environments, such as attending a dance class or joining an entrepreneur accelerator, can normalize new behaviors and facilitate growth.
• Seeking out environments that support desired behaviors is a powerful strategy for overcoming challenges and achieving goals.

This principle underscores the significant impact of one's surroundings and social circles on their mindset, behavior, and ultimate success.

"environment dictates performance what that basically means is that we behave according to the environments that we show up in"