Copy This Linkedin Strategy, It'll Blow Up Your Inbox With Recruiters

Stefan Masnikovic

322,081 views • 7 months ago

Video Summary

The video outlines a new, less work-intensive strategy for tech freelancers and IT contractors to attract recruiters and clients on LinkedIn, moving away from the traditional high-volume application method. This approach involves three core steps: optimizing your profile for LinkedIn SEO to rank high in recruiter searches, transforming your profile into a landing page that converts visitors into leads by showcasing measurable metrics and portfolios, and consistently creating "viral" LinkedIn posts using a proven framework to build authority and increase visibility. An interesting fact is that recruiters typically only review the first 10-30 search results when looking for candidates.

Short Highlights

Recruiters use LinkedIn search for 90% of their candidate sourcing.
Optimize your LinkedIn profile with relevant keywords in the header, bio, job titles, and work experience for better search visibility.
Transform your profile into a landing page by including measurable metrics in your work experience, linking to your portfolio, and gathering referrals for social proof.
Create "viral" LinkedIn posts using a Hook, Rehook, Body, Value, CTA framework to boost credibility, visibility, and engagement.
One post example achieved over 1,000 likes by following the Hook, Rehook, Body, Value, CTA structure, demonstrating the framework's effectiveness.

Key Details

LinkedIn SEO for Visibility [01:18]

Recruiters primarily use LinkedIn's search function to find tech freelancers and IT contractors, making profile optimization crucial.
To rank high in search results, keywords (e.g., "freelance data analyst") must be strategically placed in your LinkedIn header, bio, job titles, and work experience sections.
Misalignment of keywords across different profile sections (header, about, experience) can hinder your visibility, as exemplified by profiles with inconsistent job titles or missing relevant terms.
The goal is to appear on the first page of LinkedIn search results, as recruiters rarely look beyond the top 10-30 listings.

Recruiters use LinkedIn to find tech freelancers and IT contractors.

Profile as a Landing Page [03:39]

Your LinkedIn profile should function as a landing page designed to convert visitors into clients or project opportunities.
Including measurable metrics in your work experience is vital; instead of just stating tasks, quantify the results of your work (e.g., "increased profit by 20%").
If exact metrics are unavailable due to NDAs or privacy, use approximations like "doubled profit" or "halved costs."
A portfolio showcasing your work (dashboards, websites, apps, GitHub) provides tangible proof of your skills. If direct work cannot be shown, a dummy project can suffice.
Referrals act as social proof, indicating that you have successfully worked with former colleagues, managers, and clients, which recruiters value highly.

Recruiters check the referrals before they send a message to a potential tech professional.

Viral LinkedIn Posts Framework [07:12]

Writing simple, viral LinkedIn posts can significantly enhance your profile's visibility in search results and the LinkedIn feed, while also building credibility and authority.
A proven framework for creating viral content involves: Hook (stop the scroll, trigger curiosity), Rehook (expand on hook, increase curiosity), Body (story, lesson, resources, tutorial), Value (the core content), and CTA (Call to Action).
The CTA can encourage DMs, email inquiries, consultation bookings, reposts, or engagement through questions to drive interaction.
An example post about a "six-step storytelling framework" achieved over 1,000 likes by effectively using this structure, starting with a bold hook and ending with a "repost if you find this useful" CTA.
Implementing this strategy can lead to significant engagement, viral reach, and ultimately, landing high-paying freelance jobs, as demonstrated by success stories within a mastermind program.

So, the first hook should stop the scroll and trigger curiosity.