The $1 Million Landing Page (Works For Normal People)

The Primacy of Lead Generation [00:04]

• The speaker emphasizes that consistent lead generation is the single most critical factor for scaling companies, stating that all other business problems are downstream from it.
• A multi-million dollar lead generation system, proven across various industries like agencies, software, education, coaching, and consulting, is introduced.
• The foundational step for any new business project involves setting up an online assessment designed to generate leads.
• This system promises to transform both the number and quality of clients entering a business.

If you can generate leads, you can solve all the other problems after that. But if you cannot generate leads, you are dead in the water.

Crafting the Lead Generation Landing Page [00:48]

• The initial step is to create a landing page that clearly articulates the benefits of the online assessment to potential participants.
• Two primary types of hooks are suggested for the top of the landing page:
  • Frustration Hook: Directly addresses a pain point a user is experiencing (e.g., not getting fitness results, investment returns, or marketing scalability).
  • Results Hook: Poses a "readiness" question to prompt users to discover if they are prepared for a desired outcome (e.g., running a marathon, achieving a dream relationship, protecting a business).
• A subheading should guide users by stating the number of questions and the outcome of taking the assessment (e.g., "Answer 15 questions to find out why you're experiencing this frustration and what to do about it").
• The value proposition explains what the assessment will measure and improve across three key areas related to the user's goal.
• A credibility section is essential, detailing the creator's background, expertise, and any research or statistics that support the assessment's validity (e.g., "85% of people struggle with X," or findings from studies).
• The call to action (CTA) should be compelling, mentioning benefits like starting the quiz, its short completion time (3 minutes), being free, and providing immediate recommendations.
• A successful landing page can achieve conversion rates of 20-40% of visitors starting the quiz.

So, let's get started on how to set up an online assessment that creates leads like nobody's business.

Designing the Online Assessment Quiz [04:20]

• The quiz is structured into three parts to gather comprehensive information about interested individuals.
• Part 1: Contact Information: Captures the user's name and email address as mandatory fields. Location is automatically retrieved via IP address, and a phone number is an optional field.
• Part 2: Best Practices Questions (10 questions): These questions assess whether the user is adhering to key recommended practices within a specific domain (e.g., sleep habits, health and fitness). The answers inform a score.
• Part 3: Big Five Sales-Qualifying Questions (5 questions): These are crucial for understanding the lead's potential and suitability for different solutions:
  1. Current Situation: Asks users to describe their present circumstances, with multiple-choice options (e.g., student, early career, manager, executive).
  2. Desired Outcome (90 days): Identifies what the user aims to achieve in the next three months, allowing them to select their most important goal.
  3. Obstacle/Past Attempts: Inquires about perceived barriers or solutions that haven't worked, helping to pinpoint challenges.
  4. Preferred Solution: Presents potential solutions (e.g., education, coaching, software, done-for-you service) to gauge budget expectations.
  5. Open-Box Question: An optional field for users to share any additional relevant information, which often provides invaluable insights into their decision-making drivers or specific needs.
• The cumulative responses from these 15 questions provide detailed, qualified lead data.

The benefit of this question is that it implies what they're willing to spend.

Dynamic Results and Next Steps [08:17]

• Upon completing the assessment, users receive "dynamic results" that are personalized based on their answers.
• The results page can feature visual elements like a speedometer or thermometer to indicate performance or standing.
• The content of the results page is adaptable, offering congratulations for good scores or highlighting areas for improvement.
• The structure of the results page includes:
  • The Big Reveal: An overall score or general performance summary.
  • Three Insights: Key takeaways derived directly from the user's responses.
  • Next Steps: Tailored recommendations that vary based on the user's qualification level.
    • Highly qualified leads might be offered a one-to-one meeting.
    • Mid-level leads might be invited to a group presentation or event.
    • Less qualified leads might be directed to valuable content like videos, podcasts, or recommended books.
• Contact information and social media links are also provided for further engagement.
• The entire system is end-to-end, from discovery to assessment completion and personalized follow-up.

So, we could put anything we want here as a result.

Automation and Implementation [10:28]

• The speaker acknowledges that setting up such a system might seem complex but highlights that it is fully automated through a software platform, Scoreapp.com.
• The platform offers 150 templates based on this strategy, a downloadable book ("Scorecard Marketing"), and online courses for guidance.
• A customer success team is available to assist with setup, which can often be completed in as little as 10-30 minutes.
• The value of the system lies in its ability to produce a high volume of quality leads, making the "juice worth the squeeze."
• A link to another video detailing how to drive traffic (paid and organic) to the landing page is provided in the description.
• Mastering lead generation is presented as the key to unlocking business sales, hiring, and overall scaling.

It could not possibly be easier