Ex-Ferrari Boss Takes Over Porsche — Everything is Changing

New CEO's Background [0:00]

• Porsche has hired a new CEO with a significant background in the supercar industry.
• He previously worked at Porsche for 10 years, then served as CTO at Ferrari for four years.
• He later became CEO of McLaren, where he was successful, before returning to Porsche.

  "Porsche decides to hire a new CEO this CEO back in the days used to work at Porsche for about 10 years or so he leaves Porsche and he goes to uh Ferrari he becomes the CTO of Ferrari for like four years after he becomes a CTO Ferrari he goes and becomes a CEO of uh McLaren"

Production Cut and Price Increase [0:00]

• The new CEO announced a reduction in annual car production from 330,000 to approximately 200,000 units.
• This comes after Porsche experienced a "horrible year" in 2025 with significant financial losses.
• Prices for high-end models, such as the Porsche 911 Turbo, will be raised by 20%.

  "Porsche had a horrible year 2025 horrible their numbers were horrible on how much money they lost he says we don't need to produce 330,000 cars let's go to 200,000 cars give or take then he says when it comes down to our Porsche 911 Turbos that we sell for a quarter of a billion dollar give or take we're going to raise the price on that by 20 percent"

Focus on High-End and Customization [0:00]

• Porsche aims to "6x" the revenue generated from its high-end premium cars.
• This includes a program where customers can customize their Porsches extensively, spending $600,000 to $800,000.
• These bespoke vehicles are designed in collaboration with Porsche headquarters and take 6 to 18 months to produce, resulting in a unique, personalized car.

  "the high-end premium cars that they do Vinny they want to 6x the amount of revenue they get 6x the amount of revenue they get from their high-end premium cars and when I say high-end premium cars you can go customize they have this one program Tom I don't know what it's called shine there's something they have that oh yeah what is it called that you develop your own Porsches Vinny like Nike shoes gorgeous oh really but you're spending six to eight hundred thousand dollars to design everything interior color everything"

Workforce Reduction and Cost Cutting [0:00]

• Alongside the strategic changes, Porsche is letting go of roughly 9,000 employees.
• The company is also reducing management positions by 40% and development and sales costs by 20%.
• These measures are part of a restructuring effort to improve financial performance.

  "they are announcing they're roughly letting go of 9,000 of their employees 40 percent fewer management position 20 percent lower development and sales cost cost in part of the organization"

New Supercar and EV Strategy Shift [0:00]

• Porsche is preparing to announce a new supercar called the "Mission S," with a potential reveal date of October 15th.
• The company is stepping back from its electric vehicle strategy, citing the "massive flop" of the Taycan.
• While fully electric vehicles are being de-emphasized, hybrid options may still be considered.

  "then outside of that he announces that they're coming out with a new super car car called the Mission S which I believe they're announcing it and revealing it on October 15th Mission S Mission S if you can go to Mission S Porsche and show some of the pictures it looks like the second one go to the second one yeah right there I mean that's what it looks like look at that click on it to see what other images they have on there you click on a link Vinny look at that and so they're about to announce that I think October 15th give or take top right Humberto top right so I can see the back of it yeah so I mean nobody knows if this is it or not by the way some of these guys they're teasing when they're releasing cars and so at the same time guess what else they're announcing they're roughly letting go of 9,000 of their employees"

Financial Targets and Brand Purity [0:00]

• Porsche's long-term target is to achieve a 15% operating margin, a significant increase from the 1.1% in 2025.
• The new strategy aims to restore the "purity" of the Porsche brand by focusing on its core strengths rather than broad market appeal or a heavy EV push.
• This approach is seen as a correction to past issues, including the failed EV launch and over-reliance on high-volume models like the Cayenne.

  "so their long-term target is 15 percent of operation margin compared to just 1.1 percent in 2025 after the EV strategy problems China's weakness and restructuring cost so they had a big EV launch that they did what was it called the car was called Taycan I don't know what the car was called that was it there was the Taycan and that was the massive flop Vinny yeah massive all electric very beautiful but electric and disaster"

Porsche's Ranking and Personal Preference [0:00]

• The discussion touches on Porsche's ranking among luxury car brands, with opinions placing it in the top three or five.
• The 911 Turbo S is highlighted as a favorite daily driver and a "perfect car" for its blend of performance and luxury.
• The speaker expresses a strong personal preference for the Porsche 911 Turbo S, stating it's their favorite car of all time.

  "I have a question for you yes go for it not the car guys so not even trying to insert my uh opinion here we were at Casa D'Angelo the other day I remember we got dropped off and I was like look at this car beautiful it was like this incredible green Porsche it was actually the first time I was like wow I really like this car here's my question for you Pat where does Porsche rank in the top 10 of luxury car brands where does who where does Porsche rank in the top 10 of luxury you know you have Rolls-Royce you have Aston Martin you have it's by the way it's all in the eye of the beholder right but I would tell you as a lot like you put Ferrari McLaren for all that where does Porsche it's at least some people would say top three but some would say top five I want to know what you think because you've you've had a Ferrari you've had a Corvette you've had a Lamborghini you've had a Chevette you have a stuff I drive a Porsche Turbo 911 Turbo S it's my favorite car of all time and I buy back to back every time a new one comes I buy a new one I will always have a Turbo as long as Porsche doesn't go woke I will always have a Turbo S in my garage no Jaguar these days no no Jaguar is Vinny it's not that's not a Jaguar Vinny likes Jaguar he worked with the CMO above a Bentley above a Mercedes above a Payback above a I had by the way I what kind of Bugatti you got like type of thing like what you're saying Porsche is in your top I mean this is to this is the way to look at cars yeah okay and I'm and I'm being my guys would ask me and they would say what kind of a car do you see me in and I said Matt belongs in a Rolls-Royce he does Matt's a Rolls-Royce guy Vargas was a Ferrari guy he just looks perfect for Ferrari right it's it's the personality of what I see the individual driving okay and I think cars you know when you ever see somebody date someone you're like you guys don't look like they don't look like they match that that just doesn't add up yeah he's just got a lot of money you ever see some like imagine if Shaq came out of a Mini Cooper so you have to do the character of the individual the look the character of the individual you need a lot of help the character of the individual matches the car and the car says something about you what does it say really are you being serious I want to know your opinion he's in an uber though what does it say about Adam he's in an uber you're driving an uber says something about you afraid of I'm not driving no no but but taking ubers is a form of saying something I want to be nimble I don't want to be committed and tied to anything outdoor cat but that know what that's but that's what it says of somebody but to me anybody that drives a car it says something about that what does it say about you like Porsche Porsche yeah I I want the full experience of driving 200 miles an hour if I want to but I want the day-to-day luxury smooth experience that's turbo s that's turbo as I can afford to go get any of the crazy cars out there I I drove an sf90 I didn't like it I had a 458 italia I loved it at a Lamborghini Aventador Jen would never go on a date in that car because the car was uncomfortable had the i8s had the dons had all these other things Porsche turbo nine like Tom and I were talking about him getting to California every time I see Tom into California it's perfect that's Tom to get out of a California it's a beautiful car what's your favorite car ever if you can only have one car so when I drive right now that's your favorite car not even close it's the poor you have to understand Porsche turbo uh Porsche 911 turbo is that's you it's the perfect car it's a perfect anyways let's go to the next story when I tell you it's gonna go it's gonna go because it comes with a certificate of authenticity and the sticker hologram that tells you this is limited edition and there's only a hundred of them a couple different types of coins that we launched for the 250 year anniversary that we have this I have a bitcoin collection in my house a bitcoin collection and I bought coins for many many years and I just set them aside and I sit on them and somehow somewhere years later I find that I 100x the valuation or whatever it is but I want you to watch this clip and if you're somebody that collects uh unique things this may be something you may want to buy set it aside put it in your safe and don't think about it for a decade or two go for it some moments in history happened once years and some are worth holding on to forever to commemorate 250 years of america future looks bright presents a collection built to become part of history one troy ounce of 0.999 fine silver individually numbered only 100 made a limited keepsake for those who value history collectability and the meaning behind the moment own a piece of america's 250th because the future looks bright yes and so to go get these let me put the link below if you can because there's different kinds of coins umberto if you can go to flb.com you can order both of them so when you go on flb.com make sure to go to coin and then you'll find the coins order them you will see this for some of you that are watching this that didn't get a chance to get it you will need to go to ebay to get them because they're going to sell out fairly quickly because these are limited edition and they come in a case like this numbered with the hologram and again this is something you buy you set aside and uh you save for yourself again go to flb.com search the word coin you'll find a coin if you want to add other stuff to it as well you can all right if you enjoy this video you want to watch more videos like this click here and if you want to watch the entire podcast click here