4 Steps to Rank #1 in Google (2025 SEO Plan)

This video presents a four-pillar SEO blueprint for ranking number one in Google, emphasizing that 97% of web pages receive no organic traffic. The first pillar, "Exploit Your SEO Competitors," involves analyzing top competitors' on-page SEO, including their URLs, title tags, meta descriptions, H1 tags, and first paragraphs, using tools like Google Sheets and Rankability's Content Optimizer. It highlights the importance of exact match keywords in URLs and titles, and covering topics comprehensively.

Pillar two, "Feed the Machine," leverages natural language processing (NLP) to identify topics covered by competitors and then create higher-quality, differentiated content. This involves building an effective outline, potentially revising it with information from a specific entity's about page, and then humanizing it before content creation.

Pillar three, "Create an Addictive Page," focuses on persuasive copywriting and page design. It stresses the importance of a strong offer beyond a free consultation, using AI tools to generate ideas and then mocking up the page with an obsessive focus on the above-the-fold section, social proof, and logical appeal.

Finally, pillar four, "Force Google to Trust Your Website," advocates for building topical authority by creating supporting informational assets that internally link to the main commercial page. This includes leveraging "People Also Ask" questions and then creating linkable content by reverse-engineering competitor backlink strategies and using AI for link bait ideas.

• 97% of web pages get zero organic search traffic from Google.
• A four-pillar SEO blueprint includes exploiting competitors, feeding NLP algorithms, creating addictive pages, and building Google's trust.
• Key on-page SEO elements to analyze include URL structure, title tags, meta descriptions, H1 tags, and the first paragraph.
• Content should match search intent 100%, be supported by NLP-identified topics, and be designed with persuasive copywriting and strong offers.
• Building topical authority through supporting assets and linkable content is crucial for Google's trust and ranking.

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Exploit Your SEO Competitors [0:47]

• Search for your target keyword on Google and identify the top five competitors.
• Create a Google Sheet to track competitor strengths and weaknesses.
• Study competitor on-page SEO:
  • Copy title tags and meta descriptions using a Chrome extension.
  • Copy H1 text.
  • Copy the first paragraph of the page.
  • Use a tool like Rankability's Content Optimizer to get a "rankability score" which measures relevance and topic coverage compared to competitors.
• Repeat this process for all top five competitors and your own target URL.
• Analyze data, focusing on URL structure, title tag exact match, meta description factors (presence and primary phrase inclusion), H1 tag relevance, and first paragraph keyword inclusion.
• Recognize that URL structure is critical for helping Google understand page content.
• Title tags with exact match phrases can significantly improve rankings.
• Meta descriptions are a minor factor but should include the primary phrase; avoid including phone numbers to improve click-through rates.
• H1 tags are essential and visible to users, and top competitors use them correctly.
• Including the primary keyword in the first paragraph is important.
• Measure topic coverage for your page, aiming for relevance and comprehensiveness.

This section emphasizes a deep dive into competitor analysis to identify on-page SEO weaknesses and opportunities for improvement. By systematically examining elements like URLs and titles, you can understand what's working for top-ranking pages and apply those insights to your own content.

Google's leaked documents feature a "title match score" which measures how well the title matches the keyword.

Identify Your Angles of Differentiation [4:17]

• Analyze the top 10 results for a keyword to find multiple angles for winning.
• Match the intent 100% perfectly: Understand the user's goal behind the search. For example, if someone searches for an "accident attorney," their goal is to find a lawyer to help them.
• Create bottom-of-the-funnel, conversion-focused content like testimonials, case studies, and unique selling propositions.
• Avoid content that doesn't match the search intent (e.g., safety tips for bikers when the keyword is about accident attorneys).
• Crush the competition with better content design: Scrutinize every page element, section, and copywriting to ensure it helps the prospect move closer to becoming a lead.
• Install engagement triggers: Ethically increase user engagement to improve rankings. This can include well-produced videos to increase dwell time or interactive tools like calculators specific to the user's needs.

This pillar is about understanding the user's intent and creating content that directly addresses their needs, distinguishing your page from others by offering superior design and engagement features.

The goal of this page is to get the Searcher to know like and Trust the lawyer and that's accomplished by creating bottom of the funnel or conversion focused content.

Feed the Machine [6:19]

• Understand Natural Language Processing (NLP) as the technology used by search engines to understand human language.
• Use NLP in SEO to create highly relevant pages that Google's algorithms favor.
• Tools can scrape content from top competitors and use NLP to extract topics.
• The goal is to cover the same topics as competitors but with better quality, depth, and differentiation.
• Build an effective outline by copying NLP keywords from tools and using prompts in AI language models.
• Revise the outline by feeding in information about your specific entity or services.
• Humanize the outline to add a personal touch.

This section focuses on understanding how Google processes information and using that knowledge to create content that is highly relevant and comprehensive, covering all the necessary topics identified by NLP analysis of top-ranking pages.

The NLP recommendations are simply what your top competitors cover in their pages and you want to cover the same topics but with better quality, depth and differentiation.

Create an Addictive Page [7:25]

• Analyze whether to use AI or human writers for content creation.
• For a highly competitive keyword, human-written content is often preferred, especially for the number one result.
• Provide a content brief to copywriters, allowing them to write within a content optimizer tool.
• Advise copywriters to hit the low end of the word count target to ensure lean and compelling copy.
• Aim for an optimal rankability score to be more relevant than competitors.
• Focus on covering each topic entirely rather than stuffing keywords.
• Design your content like a sales page, focusing on persuasion through emotion, logic, and fear.
• Brainstorm a strong offer beyond a "free consultation" to give searchers a reason to contact you immediately.
• Use AI tools to help formulate a solid offer.
• Mock up the page using design elements and marketing techniques from a swipe file.
• Obsess about your above-the-fold section: This is critical as many users don't scroll. Make CTAs the star or use a strong headline, CTA, and social proof.
• Pour on the social proof: Testimonials, client results, and video testimonials increase conversions.
• Use logic: While people buy on emotion, a segment is influenced by logic. Include sections outlining the legal process or highlighting unique selling propositions.

This pillar emphasizes creating a page that is not only informative but also compelling and persuasive, designed to convert visitors into leads by focusing on a strong offer, social proof, and clear communication of value.

People buy on emotion and justify with logic.

Force Google to Trust Your Website [10:52]

• Google's ranking systems aim to understand if a site's content is independent or starkly different from its main content.
• Algorithms prefer websites that stay within their "circle of competence."
• Create many supporting assets to train the algorithm that you are an expert in the field.
• Start by looking at the "People Also Ask" section on Google for your primary keyword to generate supporting asset ideas.
• Internally link from these informational assets back to your main commercial page.
• Cross-link these informational assets together to form a strong cluster.
• Use tools like Semrush to identify your website's most powerful pages from a backlink perspective and add internal links to your commercial page from them.
• Create linkable content: content that is highly likely to attract backlinks. Examples include statistics or in-depth guides, not simple factual pages.
• Techniques for creating linkable content:
  • Reverse engineer your competitors by analyzing pages that have attracted the most backlinks.
  • Use AI tools to generate link bait ideas.
• Launch a link-building campaign after creating linkable assets.

This final pillar is about establishing your website as an authority in its niche by creating a network of related content that reinforces your expertise, thereby building trust with Google and attracting valuable backlinks.

Google's ranking systems aim to understand if a section of a site is independent or starkly different from the main content of the site.