Principles of Marketing Class at American River College: Lecture 1

This lecture introduces Marketing 300 for Fall 2023. The instructor, Professor Amber Rich, will host lectures every other week, supplemented by filmed interviews and career tips. The course covers fundamental marketing principles applicable to any career. Key assignments for week one include watching this introductory video, reviewing the syllabus, familiarizing oneself with Canvas, and participating in the class discussion board. The discussion board post requires students to share their name, educational goals (degree, certificate, or personal interest), current or past work experience or dream job, reasons for interest in marketing, and personal hobbies. This information helps tailor the course content and examples to student interests, such as real estate.

The instructor shares her background, holding a master's degree in public relations and bachelor's degrees in marketing and advertising. She also works in a management role at a retail company selling and servicing sewing machines, where she oversees marketing efforts. Her teaching philosophy emphasizes bringing real-world, contemporary examples into the classroom, inspired by her own positive experiences with instructors who were active in their respective fields. She believes marketing skills, including customer definition, outreach, and adaptability, are crucial for success in both business and life.

Professor Rich also shares personal interests, such as spending time with her dogs, sewing, baking, and participating in book clubs. She outlines her availability for student support, including weekly Zoom office hours on Thursdays, with flexibility for alternative meeting times via email or phone for those unable to attend the set hours. The instructor expresses enthusiasm for the class and welcomes students.

• The course, Marketing 300, aims to provide an introduction to marketing principles applicable to all career paths.
• Weekly lectures will be supplemented by interviews and career advice.
• Students must complete a syllabus review, Canvas familiarization, and an introductory discussion board post.
• The instructor, Professor Amber Rich, has a background in marketing, advertising, and public relations and practical experience in retail marketing.
• Office hours are available every Thursday via Zoom, with alternative arrangements possible via email or phone.

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Course Introduction and Logistics [0:00]

• This is the first lecture for Marketing 300 in Fall 2023.
• Lectures will be held every other week, featuring filmed interviews and career tips.
• The instructor is Professor Amber Rich, who also teaches Advertising (Marketing 314).
• The course utilizes the textbook "Applied Marketing," with PowerPoint slides available in modules.
• Marketing is presented as a crucial aspect of any business strategy, relevant regardless of one's chosen degree or career.
• Key principles learned include defining a target audience, effective communication, problem-solving, and adapting to market conditions.

This introductory section sets the stage for the course, outlining its structure, the instructor's role, and the fundamental importance of marketing in the professional world.

"marketing is a crucial aspect of any business strategy and so this class will be helpful for you no matter what career choice you make"

Week One Assignments [2:15]

• The most important assignments for week one are watching this video and reading the syllabus.
• Students should become comfortable with Canvas, with tutorials available if needed.
• Another assignment is to post on the class discussion board.
• The discussion board serves as a social media-like platform for class interaction, helping students and the instructor get to know each other.

This segment details the initial tasks for students to engage with the course material and their peers.

• The first discussion board post requires students to share:
  • Their name.
  • Their educational goal (certificate, degree, or taking for fun).
  • Where they currently work, have worked, or their dream job.
  • Their interest in marketing (e.g., required course, business/career goals).
  • What they like to do in their free time.
• This information is used to tailor interviews and examples to student interests.

The instructor emphasizes personalization, encouraging students to share details about their aspirations and hobbies to make the course more relevant.

"tell me what you're interested in doing so that I can tailor the class and make it really relevant for all of you"

Instructor's Background and Experience [4:41]

• Professor Amber Rich has a master's degree in public relations from the University of Southern California and bachelor's degrees in marketing and advertising.
• She works at Meisner Sewing, a retail company with five locations in Northern California that sells and services sewing machines for home users and businesses.
• She oversees the stores and marketing efforts, reporting directly to the owners.
• She plans to share real-world use cases and current examples from her marketing experience.
• She also teaches at American River College, inspired by her former professors who brought practical, day-to-day job examples into the classroom.
• She believes marketing skills are critical for success in any career.

This section provides insight into the instructor's qualifications and practical experience, highlighting how this real-world knowledge will be integrated into the course.

"I hope that that will be helpful and relevant for you as I share those examples in this class"

Personal Interests and Student Support [7:09]

• In her free time, the instructor enjoys spending time with her two dogs, participating in community events, and hosting dog birthday parties.
• She also likes to sew, bake, spend time with friends, and participate in book clubs.
• Office hours are held every Thursday via Zoom; the link is available on Canvas.
• Students can drop in without an appointment.
• If the Thursday time conflicts with a student's schedule, they can email to arrange a phone call or different Zoom meeting.

The instructor shares personal anecdotes and outlines the support systems available to students, encouraging them to reach out for assistance.

"reach out if I can be of any additional help welcome to marketing 300."