Everything I Learned Leading Alex Hormozi's Content for 2 Years

Leading Content for Mr. Beast and Launching a YouTube Agency [00:00]

• The speaker left a role leading content for Alex and Leila Hermosi to join a billion-dollar company poised to transform global business operations.
• Their journey began with teaching high school math through Teach for America, followed by management consulting at Bay & Company.
• A fascination with the creator economy, where individuals drive narratives and educate globally without traditional gatekeepers, led to a career shift five years ago.
• The speaker was hired by Mr. Beast to lead a YouTube channel, inspired by a semiviral dance rap music video.
• As creative director for Beast Philanthropy, they built the channel from its inception to 8 million subscribers, engaging in significant charitable work including providing laptops, clothes, disaster relief, and food.
• Subsequently, they co-founded Dragonfruit Media, a YouTube agency, and then were hired by Alex and Leila Hermosi for acquisition.com.
• The speaker highlights a recurring theme of using custom pitch videos to secure roles.

"So, in this video, I'm going to walk you through number one, how I even got to working with Alex and Ila. Number two, what I learned from them, and number three, what I'm doing now."

Growth at acquisition.com and Key Learnings [01:49]

• At acquisition.com, the speaker managed YouTube and became Director of Media, growing Alex's channel from 250K to 3.6 million subscribers.
• This period included Alex breaking the Guinness World Record for the fastest-selling non-fiction book of all time.
• Two major learnings from working with Alex and Leila are: they "walk the talk" and are deeply committed.
• The speaker spent a significant amount of time with them, producing 316 YouTube videos and over 7,000 ads with Alex alone, and the company published over 35,000 pieces of content annually.
• Alex exemplifies working hard by optimizing his workspace for extended periods.
• Leila is noted for her leadership, gracefully navigating challenges while making people feel valued.
• Chiron, the president of acquisition.com, is praised for his expertise in wealth building and willingness to share knowledge.
• The speaker also learned that ambition is coupled with humor and kindness by Alex and Leila.

"Number three, what you're good at isn't always what the business needs. I came in as a YouTube manager obsessed with thumbnails, titles, and retention editing and the YouTube studio."

Embracing the New Role at Owner.com [05:13]

• After acquisition.com, the speaker sought to work with intense, driven individuals passionate about building.
• They have joined Owner.com, a billion-dollar AI platform founded by Adam Gild, described as a "cracked founder."
• Owner.com focuses on helping small businesses, particularly local restaurants, increase traffic, sales, and repeat customers.
• The mission resonates personally due to the speaker's father, a small business owner who worked tirelessly.
• The platform provides small businesses with a growth system, handling tasks like email marketing, SEO, website optimization, and menu design.
• The speaker notes the historical challenges small businesses face with tech solutions, citing high commissions from delivery apps and the burden of becoming tech experts.
• They have taken on the dual roles of Chief of Staff to Adam Gild and VP of Media at Owner.com.
• The goal is to scale leadership, build a new media team, and reach more customers and talent.

"I genuinely feel like this isn't just a company. It is a movement because the history of restaurant tech is one where many companies have promised the world to these people and then basically screwed them over."

Career Advice and Future Outlook [08:07]

• Three pieces of career advice are offered to a younger self:
  1. Stop career planning; the rapid pace of change makes it unpredictable.
  2. Don't "career max," but "skill max"; surround yourself with great people and invest in skills.
  3. Get in over your head; embrace opportunities where you are not fully qualified but possess the "figure it out" energy.
• The speaker expresses gratitude for experiences with Mr. Beast (shooting for the moon), Alex and Leila (leading from first principles), and Owner.com (building products, scaling companies, and creating content for restaurant software).
• The company is hiring, with specific roles for Director of Media Operations and Social Media Manager.

"The people who get to do the coolest stuff are the ones who get good enough to handle it."