The Marketing Playbook That Grew My App to $13K/month

Bonu, a builder from India, achieved a $13,000 MRR for his SaaS product, Site GPT, through a unique marketing strategy called "engineering as marketing" with zero ad spend. This approach involves creating dozens of free, niche tools that naturally attract potential customers by solving specific problems related to his main product. For instance, free tools like PDF to Markdown converters or chatbot name generators draw in users who might then become paying customers for Site GPT, an AI chatbot for websites. The video highlights Bonu's seven-step process for identifying and building these profitable free tools, emphasizing the low effort and high return of this strategy. A fascinating detail is that Bonu was able to build one such free tool in under five minutes using existing AI capabilities.

• Builder Bonu achieved $13,000 MRR for his SaaS, Site GPT, with zero marketing spend.
• The strategy, "engineering as marketing," involves creating free, niche tools to attract customers.
• Bonu built dozens of free tools, with 90% of his 50,000 monthly clicks coming from them.
• A new free tool can be created in under 5 minutes using AI and existing templates.
• Bonu's seven-step playbook guides builders in finding high-potential free tool ideas via keyword research.