How our app made $100K in 90 days

Nikita and Yevgeniy, a duo from Europe, achieved remarkable success with their AI writing tool, "NaturalRight." Operating from their bedrooms, they leveraged a single TikTok account to generate $100,000 in revenue within three months, attracting 250,000 downloads. Their strategy involved meticulously analyzing viral content, replicating successful formats, and consistently posting daily, which led to millions of views and a significant conversion rate.

Their approach to TikTok marketing was a calculated one, starting with niche research and account setup, followed by a "warm-up" period of engagement. They then recreated viral videos, adding captions, and posting daily. Once their content began to gain traction, they experimented with their own unique ideas and formats, eventually scaling by creating more accounts and hiring creators. This systematic method, combined with a simple yet effective AI tool that humanizes AI-generated text, proved to be a powerful recipe for rapid growth and financial success.

The technological backbone of NaturalRight is surprisingly lean, utilizing NextJS, Postgress, Coolify, Next AL, and Resend, with server costs as low as $35 per month. This efficient setup, coupled with their low-overhead marketing strategy, allowed them to achieve significant profitability. Their core advice for aspiring entrepreneurs is to first dive into TikTok marketing themselves to understand its nuances before considering delegation or outsourcing.

• The AI writing tool "NaturalRight" generated $100,000 in revenue in just three months.
• The app achieved 250,000 downloads through a single TikTok account.
• Their TikTok marketing strategy involved replicating viral videos and posting daily.
• The conversion rate from website visits to sign-ups was an impressive 80%.
• The low operational cost for the business was highlighted, with server costs at $35 per month.

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AI App "NaturalRight" and its Success [0:00]

• A tweet highlighted an app with $250,000 downloads and $100,000 revenue in three months.
• The app's revenue breakdown was $41K in the first month, $32K in the second, and $27K in the third.
• The founders, Nikita and Yevgeniy, built the app and its marketing strategy from their bedrooms in Europe.
• They utilized a single TikTok account to achieve this success.
• The founders were initially hesitant but worked hard to provide value in the video.

"This app got $250,000 downloads and made $100,000 in revenue in just three months."

NaturalRight: The AI Writing Tool [0:00]

• NaturalRight is an AI writing tool designed to convert AI-generated text into 100% human-written text.
• The core function is a "humanize" button that bypasses most AI detectors.
• Its primary user base includes students in schools and universities, as well as marketers in businesses.
• The idea for the tool emerged from observing the popularity of "humanizer" videos on TikTok.
• The founders saw an opportunity to promote the tool on TikTok due to the trending nature of the topic.
• They developed the product and started promoting it within two weeks.

"You know concept is super simple. So user just passed a generated text, click humanize button and receive 100% human written text and this text usually bypass most AI detectors and mostly it's popular in schools in universities for students but it's also used in businesses for marketers you know most interesting thing here is that we came to that idea a little bit you know randomly so during our research we noticed that there are so many videos about humanizers and I just thought that okay we can do the same it's much easier to promote it on Tik Tok because it's hot topic and we decided okay let's go two weeks we make a product start promoting it and it's it worked out yeah"

TikTok Marketing Playbook for Growth [1:00]

• The founders initially tried hiring influencers, which proved unsuccessful with low conversions.
• They then created their own TikTok accounts and started filming and posting videos daily.
• The first video posted resulted in the first sale, and sales began to snowball thereafter.
• The total revenue reached $100,000 in three months: $41K (month 1), $32K (month 2), $27K (month 3).
• Their TikTok strategy was approached with a programmer's mindset.

"Firstly we tried hiring uh influencers and paying them to make videos for us but it was unsuccessful experience because they generated just some views and almost no conversions. So after that we decided to create our own accounts on Tik Tok and we started filming ourselves. We started posting videos every day. Just from the first video, we got the first sale. But after that, things started to snowball."

Detailed TikTok Marketing Strategy Breakdown [2:00]

• Step 1: Niche Research:
  • Crucial to find proof of competitors on TikTok and that they have viral videos.
  • TikTok search and Creator Search Insights are valuable tools.
• Step 2: Create a TikTok Account:
  • For non-target locations, a VPN, iPhone, phone number from the target location, a new email, and a new Apple ID are necessary.
  • The first account must be registered with a phone number.
• Step 3: Warm Up:
  • Engage with content in the niche for 30-50 minutes daily over three to five days.
  • This includes liking videos, leaving comments, following creators, and using search.
• Step 4: Recreate What Works:
  • Create high-quality, one-to-one copies of viral videos in the niche.
  • Adding captions within the TikTok editor is important.
• Step 5: Posting:
  • Start by posting one video per day at optimal times for the target audience (typically the latter half of the day).
• Step 6: Innovate:
  • Once videos go viral and the platform mechanics are understood, experiment with original ideas and formats.
• Step 7: Scale:
  • Successful creators can scale by creating more accounts and hiring other creators.

"Our approach is pretty simple. So, first you properly set up your account. Then you just find viral videos from your niche. Then you just make copies of that videos. Then you post one video per day. Uh and finally, once you go viral, start testing your own unique ideas."

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Most Successful TikTok Videos and Examples [4:00]

• Example 1: A video featuring a clip from a Jim Carrey movie with a humorous take on a quick essay submission deadline.
  • This video took a couple of hours to make and reached 4 million views.
  • The format was proven by other creators, and they simply copied it.
• Example 2: A video demonstrating the problem of 100% generated text and showing the solution of 100% human-written text.
  • This video led to immediate sales once it went viral.
  • An original video had 150k views, while their copied version reached 1.5 million views.

"The first one is you have an asset to submit in 5 minutes and you know is just from a popular American comedy with Jim Carrey. There is the great video that exactly show the problem to users like okay you have just 1 minute you need to submit your essay and show them solution in very funny way. This video took couple of hours to make and in the beginning we didn't expect like this video will reach 4 million views. This format was already proven by other creators. So we just copy it and it works really well."

Key Performance Metrics and App Development [6:00]

• Total Views on TikTok: Around 9 million across all accounts.
• Total Visits: Around 300,000.
• Sign-ups: 250,000.
• Conversion Rate (Visit to Sign-up): Approximately 80%, described as "crazy" and "insane."
• Total Revenue: $100,000.
• Tech Stack:
  • Third team member, Alexander, handles tech.
  • NextJS, Postgress, Coolify, Next AL, plus Resend.
• Operational Costs:
  • Server cost: $35 per month.
  • Resend cost: $20 per month.
  • VPN cost: $5 per month for five devices.
  • US Phone numbers: $5 per month per number.
• The cost to run the business, excluding their time, is very low.

Advice for Aspiring TikTok Marketers [7:30]

• Nikita's Advice: Start your TikTok journey by yourself to figure out what works before delegating or hiring others.
• Yevgeniy's Advice: Don't overcomplicate it; skip inventing your own formats and replicate what's already going viral.

"I would say that you need to start your Tik Tok journey by yourself. Try find out what works and only then start thinking about uh delegate or hiring other people. So just try it by yourself" "and also don't over complicate it. So skip inventing your own Tik Tok format and just replicate what's already going viral."

Starter Story Build Program [8:00]

• A program where participants build a real working project using only AI coding tools in a few weeks.
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• Interested individuals can find a link in the description to join.